Business

Top 10 Reasons to Use Social Media for Business

The following is an interesting article from iClimber about social media marketing.


Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business. (more…)

The Business Idea of Penny Blossoms

penny-blossoms-website-snapshot

In the television show, The Big Bang Theory, on episode 18 of the second season, Penny has an idea of creating flower barrettes, which she calls Penny Blossoms. The flower barrettes were liked very much by other ladies and her coworkers; in one week, Penny made $156. As a result of her small success, she sees a market for her product and turns the idea of making flower barrettes to a business.

Sheldon, as the smart physicist, asks Penny how much profit she makes from selling each Penny Blossom. Penny estimates that she can make approximately 20 Penny Blossoms in a day and makes a profit of approximately fifty cents on each Penny Blossom. Sheldon does the math out loud and calculates that she would earn $10 a day or $2,600 a year.

Calculation for Profits
Daily Profit = 20 items/day x $.50/item = $10/day
Annual Profit = $10/day x 5 days/week x 52 weeks/year = $2,600/year

Calculation for Cost in Time
Time per Item = 12 mins and 17 secs = 737 secs
Time Per Item Per Hour = 1 hour = 60 mins = 3600 sec / 737 secs/item = 4.9 items/hour

Sheldon points out that Penny makes only $5.19 of profits in a day.
Sheldon: “There are children in the sneaker factor in Indonesia who out-earn you.”
Penny: “That can’t be right.”

Penny asks for a better idea and then Sheldon offers a more efficient approach.
Sheldon: “Are you familiar with the development that resulted from honorary blocks 1778 use of interchangeable blocks?”
Penny: Stares at him.
Sheldon: “The assembly line.”

A while later, Leonard and his friends join the business and Leonard creates a website for Penny’s business. Surprisingly, within a short time, the business receives a huge order of 1,000 Penny Blossom items and the order is requested for delivery by the next day. The gang works all night as a team and applies the principles of the assembly line, and at the end of the night they successfully make 1,000 Penny Blossoms, before the deadline.

The episode ends with Penny’s website getting another order of 1,000 Penny Blossoms right after they finish the first thousand batch. By then, the team is extremely exhausted from working overnight, except for Sheldon, who goes on a caffeine rush because of drinking coffee.

Google Search
I searched for “Penny Blossoms” on Google and interestingly enough, I found that the Penny Blossoms website really exists. The checkout process does not work, but the flower barrettes are there. Take a look at the colorful website. http://www.pennyblossoms.com/

Moral of the Story
The moral of the story is that when you have a business idea, the business process must be scalable. Penny can only produce 4 items in an hour by hand. She was limited by her slow manual process. With help from Sheldon, Penny applies the principle of the assembly line and is able to produce more items per hour than before. Hence, when the process of manufacturing the products becomes more efficient, production increases. And as you know, the more you produce, the more you can sell and the more profits you can earn. Thus, when you have a business idea and you want to be successful, think big.

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Business Idea #3: Taxi Debit Cards

Background
In the city that never sleeps, there are taxis roaming the streets at all times of the day. There are always taxis stopping at every corner of the street and often holding up traffic. Once, on my way home, there was this taxi that stopped right in front of the bus I was sitting on. The bus honked but the taxi driver didn’t move. The taxi driver was closing a transaction with the passenger. It took about 30 seconds, but 30 seconds is a long time in a fast pace city. So I thought, “How can we speed up money transactions in cabs?”

Business Idea
The idea is to allow the customer to pay with a debit card and have the payment processed instantly on the spot. The goal is to speed up the payment transaction time and implement a central payment processing system for taxis. The user will have an option to select an additional amount for tips. For security purposes, the user will have to punch in a pin number to approve the payment.

Debit Card Interface
The machines will have numeral keys zero to nine, a pre-defined 10%, 15%, and an ‘Other’ tip button, an ‘Enter’, and a ‘Cancel’ button. The pre-defined tip buttons are set for the customer’s convenience.

Implementation
There will be two debit card readers in the taxi, one in the front passenger seat and one at the back seats. The readers are linked to the taxi meters. The card readers will sync with a central server on a pre-determined period to keep the local card reader database up to date. The sync process can be done with wires or over a wireless network.

Scenario
Customer enters a taxi. The taxi travels from Point A to Point B. Before arriving Point B, the customer swipes his/her debit card on the machine. The machine now has the card number stored. Once the taxi reaches the destination, the total fare is displayed to the customer. The customer enters the tip amount by pressing the pre-defined 10% button and then enter his/her pin number to approve the transaction. The payment is processed instantly and the customer leaves the cab. No bills, no coins, no hassle.

Benefits
The debit cards will save time for both the customer and the taxi driver, plus speed up traffic. The taxi drivers in New York City frequently double park on busy streets and block traffic. The debit card system can help speed up the payment transaction times and allow the cab to move with traffic sooner.

Tracking
The machine will also log detailed information and the information can be access via a website. The taxi driver will be able to get reports on how many customers have ridden over the past day, week, or month, as well as fare earned, average fare, etc. The customers can also get similar reports on his/her number of cab rides over the past week, month, or year, as well as the amount spent, average cost, etc. The website will also allow customers to refill their debit card balance.

Additional Features
The taxi payment system can be integrated with credit card systems to allow more types of payments. This also makes payments more convenient for customers who do not have taxi debit cards.

Finding the Right Business Partner

Robert Kiyosaki wrote an article on Finding the Right Business Partner. He talks about his experience and shares his point of why it is important to find the a good partner.


Finding the Right Business Partner

by Robert Kiyosaki

Posted on Monday, July 9, 2007, 12:00AM

One of the best pieces of business advice I ever got was “You can’t do a good deal with a bad partner.”

Having had many partners over the years, I can say that this statement holds true. So I thought I’d offer some personal experiences I’ve had with partners both good and bad.

All Play and No Pay

The first partner is a former CPA who does spectacular pro forma projections. His numbers on the future viability of a real estate project are always well laid out and convincing.

In fact, after first meeting him and his business partner, a Wall Street whiz kid, and looking at some photos of a property they were interested in and an architect’s rendition of what it would look like upon completion, I was sold. I became their money partner.

So far I’ve done three deals with this pair, and to date, we haven’t made a dime. The numbers still look neat and tidy every quarter, just the way a CPA should present the financials. The problem is in execution: The projects never finish on time or on budget. Something always goes wrong, and there’s always some kind of drama — problems with environmentalists, city planners, or banks.

Finally, after years of squabbling, his partner (the whiz kid) left the relationship. The projects of theirs that I invested in are still operating, but to date I haven’t made any money on them.

A Complementary Relationship

The second partner is Ken McElroy, a writer and personal friend. My wife, Kim, and I have made the most money with Ken. There are several reasons why:

We share the same investment philosophy.

We buy, improve, hold, and refinance. We generally don’t like selling our properties.

His expertise makes up for gaps in mine.

Ken owns the largest property management company in the Southwest, and his partner, Ross, is a real estate developer. Both men have nearly 20 years of experience in their respective fields.

Because of Ken’s years as a property manager, he has the experience and skill to evaluate the value of an existing property. And Ross has the know-how to bring the reconstruction of properties in on time and often under budget.

We adhere to the same strategy.

Ken, Ross, Kim, and I like to put our money in, improve a property, bring in better tenants at increased rents, reappraise the property, and then borrow our money out and move the equity on to the next property. We then repeat the process.

A Near-Infinite Return

For example, we put approximately $2.5 million into a $9 million, 300-unit apartment house, and secured a construction loan to improve the property. A year later, due to attracting better tenants at higher rents and a lower vacancy rate, the property was appraised at $14 million.

With the higher appraisal, we refinanced the property with a new loan at a better interest rate, and were able to take out $4 million tax-free. The money is tax-free because it’s a loan, not profit. The debt service — the monthly mortgage payment — is paid for by the tenants.

With this investment strategy, our ROI is practically infinite. We have no money in the investment, yet we collect a monthly cash flow and still have control over the property. To me, this is better than buying a property, selling it, and having to pay taxes on our gains — or be in a rush to buy a new property just to avoid capital gains taxes via a 1031 tax-deferred exchange.

(A 1031 tax-deferred exchange gives sellers a certain number of days to move money from a sale into another property and defer paying taxes on the gains. The process is more complicated than it sounds, which is why I strongly recommend using an exchange agent to guide and assist you in the process. Most real estate brokers can recommend an exchange agent if you live in the United States; other countries have different rules.)

Lip Service

Finding a great partner like Ken is similar to finding a great husband or wife — you have to kiss a lot of frogs before you find the prince or princess of your dreams. I don’t know of a magic formula other than to keep kissing.

My rich dad often said to me, “You need to be a good partner if you want to find a good partner.” Obviously, this is as true in business as it is in love. In my opinion, the best way to begin is by looking in the mirror and asking yourself, “What do I bring to the table? Am I the kind of person I would want to do business with?” It’s important to evaluate your strengths and weaknesses honestly.

One of the reasons Ken, Ross, Kim and I do so well together is because we all love real estate; we complement each other in terms of our individual strengths and weakness; and we’re all adept at raising money. We make a good team because there’s synergy between us, and synergy is money.

A Way Out

My most important partner is my wife, to whom I’ve been married for nearly 21 years. When Kim and I first met, I was deep in debt from a disastrous business partnership. Regardless, on our first date I asked her, “Do you have a problem with being rich?” It’s tough to get rich if your partner doesn’t share that goal, and I would never have become rich without her.

That brings me to my next point: All partnerships should have an exit strategy. My partner Donald Trump says that married couples should always have a prenuptial agreement. True, a prenuptial is important if one partner is much richer than the other before marriage, but Kim and I don’t have one. Instead, we have our own corporations that we control independently.

Still, Donald is right: The best time to think of an exit strategy is before becoming partners — that is, after you’ve kissed a few frogs and have found your ideal business companion. But remember: They sometimes turn back into frogs, and you can’t do a good deal with a frog.

The 13th Carnival of Entrepreneurs Is Up

I have submitted my business idea and it’s posted in The 13th Carnival of Entrepreneurs.

MetroNaps

The sleep economy is a $20 billion business. MetroNaps had implemented my business idea and capitalizes on the sleep-deprived office workers who would pay for some shut-eye.

Business Idea #2: City Naps

I came up with this idea while I was walking to work one day. I was tired and half asleep, and I thought, “Wouldn’t it be great if I could just take a nap here?” Then I said, “Hey, may be if we have a place for people to take a nap in the middle of the day, it would be great!”

In some countries, companies have what they call a power nap. Employees can nap for around fifteen minutes during lunch break and the nap helps them refresh themselves. The nap time may be short but it is potent. Fifteen minutes can help go a long way.

In the city that never sleeps, New Yorkers are often derived of rest, which means people often has less sleep than necessary. Insufficient sleep causes fatigue, tiredness, hallucination, and increases chances of mistakes at work.

Business Model
My idea is to create a comfortable environment with nap stations where people can lie down and take a nap. The napping stations will have a variety of “sleep” music and a “smart” alarm to wake the person. The “sleep” music will help relax the person’s mind and body, help remove the stress and ease the person to a soft gentle rest, and when the sleep time is over, the “smart”  alarm will wake the person with small vibrations or soft music.

Scenario
John is very tired at work and did not get enough sleep last night. During his lunch break, he walks over to City Naps and picks a Nap Station. He sets the alarm for fifteen minutes and lies down for a nap. The soft music helps him ease into his sleep. Fifteen minutes later, the alarm sounds gently and wakes him up. John feels recharged and returns back to work.

Business Implementation
This business would require a lot of retail space and equipment. The price for each Nap Station use has to be priced low enough to attract customers.

Update:
I did a search on Google and saw that someone else has already implemented this business idea. It’s called MetroNaps (http://www.metronaps.com).

Words From the Wise

My parents always tell me not to do business with family and close friends. It is interesting how most people, including myself, would want to do business with best friends, but the wise would suggest it is not a smart choice. After hearing stories and explanations I can see from their perspective.

In business, everything comes down to money. And where there’s money, there’s human conflict. I have heard many stories where families members get together to start a business and end up in nasty fights, which tears apart family relationships. My mother told me about a story of two sisters who nearly killed each other. Their business went sour and one of the sisters thought the other one took the money. So, believing the other sister had betrayed her, she almost burned down the other sister’s apartment. These stories sound extreme, but I have heard several of these and they were people I have met before when I was younger. And some of them were my relatives.

Certainly, there are success stories. When there are profits and no conflicts, there are happy faces. But what if things don’t go well? What if your best friend/relative does not like the way you run the business and associates that negativity in your relationship. Here’s a question to ask before starting a business with a close friend or relative. Is it worth putting the close relationship at stake?

Turning Garbage To Cash


http://www.nycgarbage.com

Every thought of picking up garbage from the streets and wish you can turn it into cash? Well, this guy brought his dream to reality. He picks up trash from the streets of New York City, wraps them up, and sells them on the Internet. It costs $50 for a sealed transparent box of trash and over 700 cubes has been sold in 19 countries.

It’s an idea that takes virtually no start up fees. The products are free – straight out of the trash. The biggest onus is on marketing. An attractive web design is important. I would think finding customers would be hard, but they seem to be doing a pretty good job.

Pros: Super low cost.
Cons: Who would pay for garbage? (I pass by NYC garbage everyday.)

Interview with Kas

I was talking to my coworker, Kas a few days ago and she told me she made $18,000 in the past two months. I asked her what she was doing. She said that she had this side business in addition to her day job. I learned that she was selling Christmas ornaments in the mall. It was her friend’s business, but because she had been working with her friend for a while, her friend trusted her with the merchandise and gave her 20% profit-sharing. If her share was $18K net, imagine what her friend’s was. According to my calculations, her friend made $72,000 in two months.

The business was selling Christmas ornaments at a small area in a mall. They rented one of those cart spaces. The rent was $25,000 a month, it was a special deal because Kas’ friend knows the owner. They hire a few helpers on an hourly base. They sold Christmas ornaments with personalized name labels on them. It was a perfect time because everyone was shopping for Christmas ornaments, and the lines were very long.
I believe they made a gross profit of 100K+ in two months. The ornaments are from a distribution in Hawaii. I was told that you would need connections to get to the supplier. Kas’ friend has connections to the supplier and the mall. She rents the mall spot for only two months and has the spot reserved for her every year. Kas’ friend has been doing it for years, and she will continue to do it indefinitely. It’s a no-brainer. Kas’ friend owns many business, including gas stations.
I was really impressed that Kas made $18,000 in two months. She did say it was hard work, it was very busy during the holiday season. But I think it paid off well. She seems to be very good at making money. She told me it’s easy for her to make money. If you’re willing to do some work, you can make money easily. I’m going to talk to her again and see what ideas she has in mind.