I spent 30 minutes watching the roadmap of Heelys and did some research on the company.
My summary: Good short term play because of the hype, but its long term prospect is questionable because the wheel-in-a-shoe may become a fad.
Cramer’s ‘Mad Money’ Recap: Heelys Worth a Roll
“Looking at the comps, Cramer said Heelys should be worth $26 a share eventually and it could even go to the mid-$30s. The bottom line: buy Heelys in the low $20s and sell it as soon as it crosses the $30 line.”