How Much Is A Super Bowl Ad Spot?

By | February 1, 2015
Source: Wikipedia

Source: Wikipedia

The Super Bowl is the most watched sports event in America with an estimate of over 100 million viewers. The large number of viewers draw a huge demand for the advertisers and the opportunity to advertise during the Super Bowl event will be super competitive and it will be reflected in the price of the ads.

This year, in 2015, a 30-second ad spot costs $4.5 million, half a million more than the previous year. In 1967, for the first Super Bowl, the same 30-second ad spot cost $42,000. In less than half a century, the same ad spot price has gone up over 1,000x!!

Below is a chart of the price history of the a 30-second ad spot for the Super Bowl over the years.

 Super Bowl Year Cost
XLIX 2015 $4,500,000
XLVIII 2014 $4,000,000
XLVII 2013 $3,800,000
XLVI 2012 $3,500,000
XLV 2011 $3,100,000
XLIV 2010 $2,900,000
XLIII 2009 $2,800,000
XLII 2008 $2,700,000
XLI 2007 $2,600,000
XL 2006 $2,400,000
XXXIX 2005 $2,300,000
XXXVIII 2004 $2,200,000
XXXVII 2003 $2,100,000
XXXVI 2002 $1,900,000
XXXV 2001 $2,100,000
XXXIV 2000 $1,900,000
XXXIII 1999 $1,600,000
XXXII 1998 $1,300,000
XXXI 1997 $1,200,000
XXX 1996 $1,085,000
XXIX 1995 $1,150,000
XXVIII 1994 $900,000
XXVII 1993 $850,000
XXVI 1992 $850,000
XXV 1991 $800,000
XXIV 1990 $700,000
XXIII 1989 $675,000
XXII 1988 $645,000
XXI 1987 $600,000
XX 1986 $550,000
XIX 1985 $525,000
XVIII 1984 $368,000
XVII 1983 $400,000
XVI 1982 $324,000
XV 1981 $275,000
XIV 1980 $222,000
XIII 1979 $185,000
XII 1978 $162,000
XI 1977 $125,000
X 1976 $110,000
IX 1975 $107,000
VIII 1974 $103,000
VII 1973 $88,000
VI 1972 $86,000
V 1971 $72,000
IV 1970 $78,000
III 1969 $55,000
II 1968 $54,000
I 1967 $42,000

Source: Syracuse.com

 

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