How Much is NBA Player Jeremy Lin Worth?

By | February 20, 2012
Photo credit: SB Nation


Jeremy Lin, the Point Guard for New York Knicks has been making headlines in news everywhere. His story is amazing — undrafted and waived from two teams, Jeremy Lin has taken the NBA league by storm, leading the New York Knicks to seven consecutive wins plus an astonishing win against the defending champions, Dallas Mavericks.



In the first nine games with him in the starting lineup, Jeremy Lin has averaged 25 points, 52% field goals, 9.2 assists and 3.7 rebounds. Also he has achieved the highest score of 136 points in the first 5 games with the Knicks since the NBA-ABA merger in 1976, surpassing Charlie Scott, Dan Issel and Shaquille O’Neal.

Name Puns

His fame has gained him many new nicknames, such as LINsanity, LINcredible, LINtastic, Linderella, and even Lintendo.

So the biggest question is, how much is Jeremy worth?


According to the NBA:
  • From Feb. 4 to Feb. 12, Lin had the top-selling jersey at, which has shipped Lin merchandise to 22 countries — Taiwan and Hong Kong were third and fourth behind the USA and Canada.
  • On Sina, the China’s version of Twitter, Mr. Lin went from 190,000 followers on Feb. 2 to more than 1 million followers as of Feb. 16. On Facebook, Mr. Lin went from 40,000 to 710,000 “likes” on his page as of Feb. 16 .
According to Delivery Agent, (which powers the Knicks’ online store)
  • Sales and traffic on the Knick’s online store are up by more than 3,000% in the past week.
According to
Photo credit: Slam Online
It’s fair to say that Jeremy Lin is a cash cow and is potentially worth lots of money. For now, his salary is only a mere $762,195 for this season. Given his fame and his potential, it’s logical to think his salary would go up, however, it would not justify his fame power. The real money comes from his name, a.k.a. branding and endorsements.


Madison Square Garden

Since he started playing in the starting lineup, Madison Square Garden sales went up and even Time Warner Cable and MSG had reached a deal so cable subscribers can watch the NBA games on cable now. During the period of the rise of Jeremy Lin, MSG’s stock price has risen more than 10% and hit a new 52-week high.


Nike Endorsement

Jeremy Lin has already signed a deal with Nike. This is only the start. Many companies will want to get his name and face on their products or services. His fame is not only in the U.S. but worldwide. His income will also come from the riches of Asia, ultimately pulling in large numbers from China and Taiwan.
It is difficult to put a number on his name, but with every game he wins, he seems to increase his “financial worth.” People see the scores he makes, but companies see the amount of revenue he can help them generate. Based on his past performance from the past two weeks, he has dollar signs written all over his head.

Endorsement Ideas

See some funny but interesting endorsement ideas for him.

Forbes Estimate
Forbes estimates his worth to be about $15 Million. (See video below)


Jeremy Lin’s Potential Worth

Jeremy Lin has the drive, the talent, and the vision to becoming big. With everything working together for him at this rate, he will explode in the US and international markets. My near-future estimate for Jeremy Lin’s worth is at around $20 Million.


Leave a Reply

Your email address will not be published. Required fields are marked *