How to Find a Target Audience for Your Home-Based Business

By | December 6, 2013

Starting a home-based business can be an advantageous way to provide a side stream of income or transition into a new career. However, to succeed you’ll need to do more than simply set up a website and wait for the money to roll in. It’s important to enter this endeavour with a clear idea of who your target audience is, and how your particular product or services will benefit them. To get started, you’ll need to find a niche audience to serve. By focusing on your audience first, you can adapt your products to serve them.

Choose a Target Demographic

There are several ways to go about finding a target audience for your business. One is to choose an audience that you would be a part of. For example, if you’re a 28-year-old female with an interest in the environment, you might want to make this your chosen demographic. This can be an easy way to go about it, because you already know what you and your peers are interested in.

Another option is to find an audience by selecting a topic that interests you. If, for example, you’re interested in selling upscale baby clothing, you could do some market research to find out what type of audience is searching for this online. You’ll want to do keyword research using phrases that relate to baby clothing in this case, such as “hand knit toddler dress” or “baby legwarmers,” to find out who is searching for these terms. This could be your target audience. This keyword research tutorial for beginners can help you get started.

Research a Problem or Need your Audience Has

With some idea in mind of your core audience’s basic profile, you can then dig deeper to find out a common problem or need that your niche market has. Look at blogs or trend websites that your audience gravitates to, to find out their aspirations, goals, and challenges. This could help you discover a need that you could fill. Some problems will be more profitable than others. As you search, use keyword research again to find out the most popular searches undertaken by your target audience. Which common questions do they want answers for?

Find a Product to Fulfil this Need

You’ll now be ready to find the right product to solve your audience’s problems. Look at competitors’ websites, to find out who is already addressing this need and how they go about it. What language and marketing tactics do they use to reach out to this audience? Ideally, you should have a good understanding not only of what type of product your audience is searching for, but also of any problems they have with current solutions.

Market your Home Business with this Target Audience in Mind

Finally, you can use all of this valuable research to craft your own website and operate t from home. Think about what makes your product unique; and what type of language appeals to your target audience as you write your site copy. Use online marketing tools like social media websites and blogs to reach out to your audience, gaining feedback whenever possible to further refine your approach.

Although it takes a significant amount of time and effort to get started, it’s well worth finding a small audience to reach out to. Refining your business can lead to bigger profits, even if you start small from home.

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