These days, it’s tough out there for business owners. Not only do you have to develop novel ways to cut through the marketing clamor, you must also deal with the Internet. “Contend with the Internet?” You ask. “But the Internet is a great, cost-effective advertising tool.” And yes, that is true. But it’s also true that the Internet presents a myriad of problems – mainly in the form of:
1) Unpleasable clients with a seemingly insatiable need to gripe online, and
2) Unscrupulous competitors who use underhanded tactics (i.e., phony, negative reviews) to malign other companies in the same niche.
But you do have options – like pursuing a business defamation lawsuit.
Now, thanks to the First Amendment, you can’t successfully sue someone for defamation for simply stating her or his opinion about your product or service – but you can if he or she makes a false statement of fact about your business. Moreover, defamation isn’t your only legal option. Other torts – like trade libel, unfair competition and false light – are available to entrepreneurs looking to take action against someone hell-bent on ruining their business’ reputation.
This post is sponsored by Kelly Warner. I was invited to this opportunity by Quality Blue Community and I received compensation for my time. All opinions expressed in this post are my own.