Q&A with Credit Card Finder

By | August 9, 2010

Credit Card Finder – A Central Figure For Australian Credit Card Comparison Online

Credit Card Finder has rapidly become one of the most dependable authorities on credit cards in Australia. The web site offers consumers one stop shopping when it comes to card comparison and financial options. We got the chance to conduct an email interview with the founders of this important web site to find out more about them and what to expect in the future.

What is your background?

We are consumers ourselves so we understand what it is that Australians are looking for in comparison web sites. Like many people, we too were looking for ways to decipher between different credit card options and financial choices. So, in fact we are just like our readers – always on a journey to find the best possible credit cards.

Why did you start CreditCardFinder.com.au?

Back in 2006 we noticed that there was a gap in the Australian market for credit card information. There were sites about card promotions but there was no central and dependable place to go to for credit card information and resources. Credit Card Finder took the initiative to become this central figure for Australian credit cards. The site has grown and rapidly expanded into a vast library and comprehensive database for the latest guides, articles, and credit card offers.

What is CreditCardFinder.com.au about?

CreditCardFinder.com.au is dedicated to giving consumers confidence with their credit card. It informs and empowers first time users and embraces them into its community of information, advice and support. Advanced and knowledgeable users share and advise new users on any problems or questions they might have.

How much traffic are you getting now?

We are currently the most trafficked dedicated credit card comparison site in Australia, and the in the top 5 for general financial comparison sites.

How much revenue are you generating?

Credit Card Finder is a completely free service for Australian consumers. However, there is a considerable cost in maintaining and improving the website and our service, so we do charge a fee to financial institutions and advertisers on the website.

What are you doing to improve/promote your site?

We are working currently on improving all areas of the site – our commitment to content is our biggest focus right now. One of our most popular credit card guides, is our balance transfer credit card guide – this really is the benchmark for us.

What are your future plans?

We are looking to expand the network with a focus on savings accounts, personal loans, home loans and balance transfer credit cards with SavingsAccountFinder.com.au, PersonalLoanFinder.com.au, HomeLoanFinder.com.au and BalanceTransferCreditCard.com.au

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