Entrepreneurship

How Much Do YouTube Celebrities Make?

Ever wonder how much money do the popular people on YouTube make? I do too. I want to know if it is possible to make a living off video blogging on YouTube.



YouTube has a traffic rank of #3 on Alexa (as of writing) with over 100 million video views per day. It is without a doubt that YouTube is the largest user-published video network out there. With that many traffic, it is only logical for people to think about making money from publishing videos.

YouTube allows users to reach audiences not only in their country but in all countries around the world. It allows you or anyone to make and publish music, movies, comedy sketches, etc. The opportunities are abundant and the possibilities are endless.

Traditionally, if you want to produce music, you would need to find a record company to sign you up. Today, with YouTube, you can cut off the middle-person. Simply create an account on YouTube and upload your music videos to the largest user-published video network and reach millions of people. The same story goes for movie makers, comedians, dancers, etc.

Many people have taken advantage of this opportunity on YouTube. Some of the famous people are LisaNova, Kevjumba, Miaarose, theresident, Happyslip, Amber Lee Ettinger (Obama Girl), SupaDupaFlyGirl, lonelygirl15 (Jessica Rose), and many more. These people are very popular on YouTube and produce new content on a regular basis. So how much do they make? Well, since they don’t publish their earnings, I can only guess.

To figure out how much each person makes or is worth, I will use the the subscribers and channel views as indicators to calculate their earnings power and multiple the number of subscribers and channel views by a factor of 5 cents and 1 cent, respectively. Here is the hypothetical formula:

Annual Earnings Power = (# of Subscribers x $0.05) + (# of Channel Views x $.01)

LisaNova
Subscribers: 148,989
Channel Views: 9,367,879

Lisa Nova is famous for making comedy sketches and parodies. She is one of the first YouTube celebrities that I have clicked to subscribe. I remember that she started off with only a handful of videos. Now she has published over 100 videos and the list is growing! I would think that with her large audience base, she would be making the big bucks. However, that does not seem to be the case. In her recently published video, “LisaNova’s Non-Corporately Sponsored Holiday Contest!!!,” she mentions that although some YouTubers are making tons of money, she is not one of them. She is an independent entity as the title of her recent video suggests, and she supports people to make independent videos.

Annual Earnings Power = (148,989 Subscribers x $0.05) + (9,367,879 Channel Views x $.01)
LisaNova’s Annual Earnings Power = $101,128

Kevjumba
Subscribers: 371,106
Channel Views: 12,001,138

Kevin aka Kevjumba is famous for talking about his life as an Asian American and the stereotypes that he has to deal with. One of the famous videos he posted is a stare contest against Jessica Alba (to which she responded). Kevjumba’s channel is ranked #3 for the most subscribed channels of all times in the world.

Annual Earnings Power = (371,106 Subscribers x $0.05) + (12,001,138 Channel Views x $.01)
Kevjumba’s Annual Earnings Power = $138,567

miaarose
Style: Singer-Songwriter
Joined: December 29, 2006
Last Sign In: 8 hours ago
Videos Watched: 2,321
Subscribers: 163,904
Channel Views: 11,146,877

Miaarose is a singer and a song writer. She writes her own lyrics and publishes her music on YouTube. When I first saw her on YouTube, she only had a few videos. Now she has published 33 videos on YouTube.

Annual Earnings Power = (163,904 Subscribers x $0.05) + (11,146,877 Channel Views x $.01)
Miaarose’s Annual Earnings Power = $119,664

theresident
Beat: Current Events
Subscribers: 18,170
Channel Views: 749,185

Lori aka The Resident makes videos based on current events. Many of the recent videos relate to the presidential election and the economy. She goes out on the streets and interviews people to get their opinions as well.

Annual Earnings Power = (18,170 Subscribers x $0.05) + (749,185 Channel Views x $.01)
Theresident Annual Earnings Power = $8,400 (seems a little low)

HappySlip
Style: Comedy
Subscribers: 248,219
Channel Views: 8,358,814

Christine aka HappySlip is known for making comedy videos. In her videos she also takes on multiple roles, playing not only as herself, but also as the mom, dad, uncle, aunt, friend, etc. This versatility in acting reminds me of actors like John Leguizamo and Mike Myers.

Annual Earnings Power = (248,219 Subscribers x $0.05) + (8,358,814 Channel Views x $.01)
HappySlip’s Annual Earnings Power = $95,999

barelypolitical
Subscribers: 98,584
Channel Views: 5,016,618

Amber Lee Ettinger aka Obama Girl is famous for her video titled, “I Got a Crush…On Obama,” which has more than 12 million hits. She also makes other videos related to politics.

Annual Earnings Power = (98,584 Subscribers x $0.05) + (5,016,618 Channel Views x $.01)
Barelypolitical’s Annual Earnings Power = $55,095

Having traffic is the key to making money in YouTube. The more people viewing your videos, the more opportunities you will have to monetize on them. As you can see, the YouTube celebrities usually have high volume views in their channels.

The hypothetical formula is only a guess. It does not reflect the actual earnings of the YouTube people. Most people on YouTube do not discuss or comment on their earnings.

Do you publish videos and make money on YouTube? What type of videos and how much do you earn?

Note: The subscribers and channel views are recorded as of 12/21/2008.

My Goals and Project Statuses April 2008

As part of my journey to achieving financial success, I have always been juggling multiple projects and pushing myself to learn more and work harder. I have a full-time job and a stable income now, but I always want to achieve more. I know I have to work harder and smarter everyday to become better than the person I was yesterday. I am always looking for opportunities to make more money and this year has opened doors to higher potential profits.

The stock market has dropped significantly and will become a good opportunity for long term stock picks as well as short term swing trades. I spend about two hours looking at the stock market and doing my personal research every day. I have been netting a profit of around 20% annual since the year that I started investing in 2002. I hope to make a nice profit by the end of this year and bring up my annual average percentage gains.

The house market has also tanked, and that be a signal to look for cheap real estate bargains. I plan on looking at some real estate this year and try to make a purchase while the mortgage interest rates are still low.

I already own a rental property in Philadelphia. I was happy about it until this year. My tenants have called me many times and reported issues. I have spent a great deal of time coordinating repairs since I live two hours away in NYC.

I have been discussing with people about creating e-commerce businesses. One of the businesses I wanted to do is create an online store for health products, and the other one is to create an online store for electronic products.

This year has been busy so far and certainly will become busier for me. I hope all things will go well and will keep posting status here.

Summary and Status

Full Time Day Job
I am currently working on a project to build a unified time and attendance system for the government. It is a long term project that will last several years and the estimate total cost of the whole project is $500 million.

Stock Market – Short Term Trading / Portfolio Building
I love to trade in the stock market. I have a long term portfolio, but I also like to play with short term trades. I spent my late evenings doing research on individual companies and the stock market and plan what to buy before the day begins.

Rental Property
Up until this year, the rental business has been doing well for me. However, this year, I have spent a lot of time dealing with the tenants and repair workers to maintain the house.

Company website
I am self-employed and have registered a company. I created a website for my consultant business. Currently, the website does not contain any information but the title of the company. I will need to work on the contents of the website and post up more information about the company.

E-commerce store #1 – Health Products
Health products are becoming more popular as people become more health conscious. This growing health trend will allow me to start up a business and grow in the health products market.

I am in the works of creating an e-commerce business that sells health products. I am currently talking to some people that will join me in this business.

E-commerce store #2 – Electronic Products
I want to start an e-commerce business that sells electronic products. I am looking for electronic products that has the potential to do well in this competitive market. I talked to some people that will be looking for these kinds of products, but I have no solid leads on this yet.

Finding the Right Business Partner

Robert Kiyosaki wrote an article on Finding the Right Business Partner. He talks about his experience and shares his point of why it is important to find the a good partner.


Finding the Right Business Partner

by Robert Kiyosaki

Posted on Monday, July 9, 2007, 12:00AM

One of the best pieces of business advice I ever got was “You can’t do a good deal with a bad partner.”

Having had many partners over the years, I can say that this statement holds true. So I thought I’d offer some personal experiences I’ve had with partners both good and bad.

All Play and No Pay

The first partner is a former CPA who does spectacular pro forma projections. His numbers on the future viability of a real estate project are always well laid out and convincing.

In fact, after first meeting him and his business partner, a Wall Street whiz kid, and looking at some photos of a property they were interested in and an architect’s rendition of what it would look like upon completion, I was sold. I became their money partner.

So far I’ve done three deals with this pair, and to date, we haven’t made a dime. The numbers still look neat and tidy every quarter, just the way a CPA should present the financials. The problem is in execution: The projects never finish on time or on budget. Something always goes wrong, and there’s always some kind of drama — problems with environmentalists, city planners, or banks.

Finally, after years of squabbling, his partner (the whiz kid) left the relationship. The projects of theirs that I invested in are still operating, but to date I haven’t made any money on them.

A Complementary Relationship

The second partner is Ken McElroy, a writer and personal friend. My wife, Kim, and I have made the most money with Ken. There are several reasons why:

We share the same investment philosophy.

We buy, improve, hold, and refinance. We generally don’t like selling our properties.

His expertise makes up for gaps in mine.

Ken owns the largest property management company in the Southwest, and his partner, Ross, is a real estate developer. Both men have nearly 20 years of experience in their respective fields.

Because of Ken’s years as a property manager, he has the experience and skill to evaluate the value of an existing property. And Ross has the know-how to bring the reconstruction of properties in on time and often under budget.

We adhere to the same strategy.

Ken, Ross, Kim, and I like to put our money in, improve a property, bring in better tenants at increased rents, reappraise the property, and then borrow our money out and move the equity on to the next property. We then repeat the process.

A Near-Infinite Return

For example, we put approximately $2.5 million into a $9 million, 300-unit apartment house, and secured a construction loan to improve the property. A year later, due to attracting better tenants at higher rents and a lower vacancy rate, the property was appraised at $14 million.

With the higher appraisal, we refinanced the property with a new loan at a better interest rate, and were able to take out $4 million tax-free. The money is tax-free because it’s a loan, not profit. The debt service — the monthly mortgage payment — is paid for by the tenants.

With this investment strategy, our ROI is practically infinite. We have no money in the investment, yet we collect a monthly cash flow and still have control over the property. To me, this is better than buying a property, selling it, and having to pay taxes on our gains — or be in a rush to buy a new property just to avoid capital gains taxes via a 1031 tax-deferred exchange.

(A 1031 tax-deferred exchange gives sellers a certain number of days to move money from a sale into another property and defer paying taxes on the gains. The process is more complicated than it sounds, which is why I strongly recommend using an exchange agent to guide and assist you in the process. Most real estate brokers can recommend an exchange agent if you live in the United States; other countries have different rules.)

Lip Service

Finding a great partner like Ken is similar to finding a great husband or wife — you have to kiss a lot of frogs before you find the prince or princess of your dreams. I don’t know of a magic formula other than to keep kissing.

My rich dad often said to me, “You need to be a good partner if you want to find a good partner.” Obviously, this is as true in business as it is in love. In my opinion, the best way to begin is by looking in the mirror and asking yourself, “What do I bring to the table? Am I the kind of person I would want to do business with?” It’s important to evaluate your strengths and weaknesses honestly.

One of the reasons Ken, Ross, Kim and I do so well together is because we all love real estate; we complement each other in terms of our individual strengths and weakness; and we’re all adept at raising money. We make a good team because there’s synergy between us, and synergy is money.

A Way Out

My most important partner is my wife, to whom I’ve been married for nearly 21 years. When Kim and I first met, I was deep in debt from a disastrous business partnership. Regardless, on our first date I asked her, “Do you have a problem with being rich?” It’s tough to get rich if your partner doesn’t share that goal, and I would never have become rich without her.

That brings me to my next point: All partnerships should have an exit strategy. My partner Donald Trump says that married couples should always have a prenuptial agreement. True, a prenuptial is important if one partner is much richer than the other before marriage, but Kim and I don’t have one. Instead, we have our own corporations that we control independently.

Still, Donald is right: The best time to think of an exit strategy is before becoming partners — that is, after you’ve kissed a few frogs and have found your ideal business companion. But remember: They sometimes turn back into frogs, and you can’t do a good deal with a frog.

Received Check from Adsense

I received a check this weekend from Adsense. The check is for $110. It’s a decent amount, but it’s nothing compared to what this guy earned in the picture. How does he get to six figures?

About Sean

Who are you?
I am an ambitious guy who is passionate about building wealth. My aspiration in life is to succeed in the business world. I want get out of the rat race and become financially independent. I am working hard to reach my goals.

What is your background?
I am in my mid-twenties. I live and grew up in New York City. I attended all my schools in New York City. I have a bachelor’s in Computer Science from a reputable University. I used to think that computer positions would make me good money, but now I know where the money is. I study the stock market during my own time and I love learning about investing. Computers have become more of a hobby to me now; business is where my life is.

What do you do for a living?
I am currently a Business Analyst for a large government project in New York City. I used to do database and reporting work, but I have shifted my focus towards the business end. My next position would have more involvement with business.

Why did you start this blog?
When I graduated college, I carried to the real world a lot of debt. The debt started accumulating and I had to repay them.
I wanted to keep track of my student loans. I started out with 30K in student loans and I established a plan to pay them off. I gave myself a deadline and a road map to achieve the goal. Fortunately, I was able to meet my goal and cleared out my student loans in November 2006.

Then I started to write more about investing and investment ideas. I turned it into a money blog with a strong emphasis in investing, because I believe investing is a key to growing wealth.

How did you come up with the blog name, Growing Money?
When I started trading stocks I was hoping to make money off every trade, and then take the profits to make more money. I wanted to grow my money, so when I started this blog I thought of the name, “Growing Money.”

The growing money idea goes like this. I would take the first dollar I start with and turn it to two dollars. Then I want to take the two dollars and turn them to four dollars. And then take the four dollars and turn them to eight dollars. And so forth, until I reach enough dollars that will allow me to become financially independent.

Has starting this finance blog helped you in any way?
I’m not sure if it has helped me directly, but I can see myself grow. In the first year of my financial blog, I was trying to get out of debt. During my second year, I talked a bit about stocks, but I had little money. A year later, I bought a single-family rental property and covered real estate topics for a while. Now, I have a strong focus on stocks and businesses. And I can see myself shifting more to business topics as I gain more wealth. I think this may be the path to my financial success.

What are your goals?
I strive to build a successful global business that covers USA, China, India, Russia, and Brazil.

My ultimate goal is to have a huge, growing passive income and live in a lavish lifestyle without working. Ideally, I would be collecting rent from my real estate properties and payouts from a portfolio of high-yielding dividend stocks.

How much do you want to make in your goals?
I hope to make enough so that I would not need to worry about money again. I think a good number would be ten million dollars.